The Best Tools for Creating Interactive Content

26 November 2025

Ever feel like your content is just... there? Like you've put all this effort into writing an amazing blog post, uploading a detailed infographic, or creating a killer guide—but your audience barely bats an eye? You're not alone. Static content is everywhere, and let’s face it, people scroll through it faster than you can say “engagement.” That’s where interactive content comes in.

Interactive content doesn’t just sit there—it talks back. It asks questions, gathers opinions, gamifies boring data, and turns readers into participants. And guess what? There are tons of awesome tools out there that make crafting interactive content as easy as pie (and way more rewarding). So, grab a seat (and maybe a snack), because I’m going to walk you through the best tools for creating interactive content that’ll make your audience stop scrolling and start engaging.

Why You Should Be Using Interactive Content

Before we dive into the tools, let’s quickly chat about what makes interactive content so, well, magical.

Think of it like this: static content is a one-way street, while interactive content is a two-way conversation. It makes your audience feel heard, acknowledged, and—most importantly—interested. Studies show that interactive content gets double the engagement of static content and increases conversion rates like crazy.

Whether it's a simple quiz, a customized calculator, or an immersive infographic, interactive content helps users connect and retain information better. Plus, it gives you amazing data on what your audience is actually into.

1. Outgrow – The Swiss Army Knife of Interactive Content

If you're looking for a one-stop-shop, Outgrow's your new best friend.

Highlights:

- Drag-and-drop builder
- Built-in templates for calculators, quizzes, polls, surveys, and more
- Advanced analytics and lead-gen features

Outgrow is perfect if you want to create lead magnets that feel less like a chore and more like a game. Want to create a quiz like “What’s Your Marketing Spirit Animal?” or a ROI calculator for your services? Outgrow makes it simple and fast.

Why it rocks: It integrates easily with tons of CRMs and email tools, so you’re not stuck exporting data like it’s 2005.

2. Typeform – For Surveys That Don’t Suck

Let’s be honest—most surveys feel like a trip to the DMV. But Typeform changes the game.

Highlights:

- Sleek, conversational UX
- Logic jumps for personalized paths
- Multiple content types (quizzes, forms, polls)

Typeform transforms boring forms into interactive experiences that actually feel human. Each question appears one at a time, creating a chat-like feel that encourages completion. This is perfect if you're gathering feedback, collecting leads, or conducting research.

Why it rocks: It’s mobile-friendly and has integrations with Google Sheets, HubSpot, and more. Plus, the UX? Chef’s kiss.

3. Ceros – For Visual Storytelling On Steroids

If you’re a designer at heart (or have one on your team), Ceros is where creativity meets interactivity.

Highlights:

- Interactive infographics, eBooks, landing pages
- Real-time editing and collaboration
- No coding required

Ceros lets you create branded, immersive experiences that make your content feel like a Netflix show you never want to pause. You can build animations, include hotspots, embed videos—all without needing to write a single line of code.

Why it rocks: It's tailor-made for marketers who want sexy visuals that actually perform.

4. Genially – PowerPoint’s Cooler, Interactive Cousin

Remember PowerPoint? Now forget it, because Genially is here and it's ten times cooler.

Highlights:

- Create gamified quizzes, animated presentations, interactive images
- Tons of templates
- You can embed it anywhere

Genially is super user-friendly and visually appealing. Whether you want to make your stats pop with animated charts or create a fun personality quiz, Genially helps you create content that moves and shimmers. Trust me, it grabs attention fast.

Why it rocks: You can track interactions with analytics tools and even collaborate on projects in real time.

5. Interact – For Buzzfeed-Style Quizzes With Brains

Quizzes are a goldmine for lead generation, and Interact is built specifically for that hustle.

Highlights:

- Drag-and-drop quiz builder
- Branching logic
- Lead generation tool with CRM integrations

Ever wonder why Buzzfeed quizzes go crazy viral? Interact lets you create that same energy—but for your brand. "Which Digital Marketing Strategy Fits Your Brand?" or “Are You Ready for SaaS Success?”—yep, you can do all that.

Why it rocks: You can build result-based quizzes that map directly to your product or service recommendations.

6. H5P – Open Source and Super Flexible

If you’re using WordPress or Moodle, H5P is a gem.

Highlights:

- Fully open-source
- Works with WordPress, Moodle, and Drupal
- Tons of content types (interactive video, flashcards, timelines)

H5P is ideal if you’re into e-learning or educational content. It’s not as flashy as some of the big SaaS tools, but it’s incredibly functional and you don’t have to spend a dime to get started.

Why it rocks: You can build reusable, embeddable content that’s lightweight and customizable.

7. Tally – Forms That Don’t Feel Like Forms

Forms are often necessary evils—but they don’t have to look evil. That’s where Tally comes in.

Highlights:

- Clean, Notion-style design
- Simple UI with tons of power under the hood
- Free forever for most features

Tally forms look like part of a conversation, not an interrogation. They blend beautifully into websites and feel more like filling out a friendly chat bubble than a clinical form.

Why it rocks: No ads, no branding, and no code needed to make them feel super personal.

8. Playbuzz – Media-Rich and Mobile First

Playbuzz (now known as EX.CO) is designed for publishers, marketers, and media brands that need flashy, scroll-stopping content.

Highlights:

- Dynamic storytelling tools
- Embed polls, quizzes, flip cards, and more
- Built for mobile-first users

If your audience is mostly scrolling TikTok-style on their phones, you’ll love how Playbuzz formats content for snappy interaction. It’s perfect for infusing your content with a media-rich, editorial vibe.

Why it rocks: You can measure everything from click-through rates to interaction drops and optimize from there.

9. Riddle – Quiz Marketing Made Simple

Don’t let the name fool you—Riddle is all about simplicity and speed.

Highlights:

- GDPR-compliant lead quiz creation
- Detailed analytics and funnel tracking
- Great for schools and marketers alike

If you're testing knowledge or building a fun lead magnet, Riddle lets you whip up a quiz in under 10 minutes. Plus, it integrates seamlessly with major CRMs so you can drop those new leads into your funnel without skipping a beat.

Why it rocks: GDPR freaks, rejoice—Riddle is fully compliant with all the legal stuff.

10. ThingLink – Layered Visual Content Like a Pro

Want to turn images and videos into clickable, explorable experiences? ThingLink is your jam.

Highlights:

- Interactive images, panoramas, videos
- Perfect for virtual tours and educational content
- Embeds easily in websites and LMS platforms

ThingLink is an awesome tool if you’re in real estate, education, or e-commerce. Imagine turning an ordinary product image into a full-blown virtual showroom—yeah, it can do that.

Why it rocks: It supports 360-degree content and VR-friendly interaction, making it super next-level.

How to Choose the Right Tool (Without Going Crazy)

Feeling overwhelmed? You’re not alone. Picking the right tool comes down to what you need it for. Think about:

- Your audience: Are they more analytical (calculators, surveys) or playful (quizzes, games)?
- Your resources: Do you have design chops or need something plug-and-play?
- Your goals: Looking to generate leads, educate, or entertain?

Try out a couple tools before you commit. Many offer free trials, and honestly, playing around with them is half the fun.

Final Thoughts: Make Your Content Come Alive

Look, content is everywhere. To stand out, you’ve got to stop thinking like a broadcaster and start thinking like a game show host. Interactive content pulls people in, gets them involved, and keeps them coming back.

With tools like Outgrow, Typeform, and Genially, creating engaging experiences is no longer reserved for tech wizards or Fortune 500 companies. Whether you’re running a blog, building a brand, or trying to get more leads, there’s an interactive tool out there with your name written all over it.

So go ahead—ask a question, build a quiz, create a personalized experience. Your audience is waiting to interact with you.