How Jones Signs turned craftsmanship, technology and trust into a business legacy

July 17, 2026 - 00:52

What started as a modest sign shop in Baton Rouge in 1975 has grown into a full-service sign and billboard company, driven by a father-son commitment to quality. Buck Jones founded the business with little more than hard work and a focus on craftsmanship. His son, Scott, born the same year the company opened, essentially grew up inside the shop. He watched his father build relationships one job at a time, relying on skill and reliability rather than flashy marketing.

Scott later took the helm, steering the company into a new era without losing its core values. He recognized that technology could enhance, not replace, the hands-on artistry that defined the early years. By integrating modern design software and automated fabrication tools, Jones Signs could deliver more complex projects with greater precision. But the real foundation remained trust. Scott understood that a sign is often a customer's first impression, and a broken or poorly made sign damages that trust.

The company's longevity comes from balancing these three elements. The craftsmanship ensures the work looks good and lasts. The technology keeps the operation efficient and competitive. And the trust, built over decades of honest dealings, keeps customers coming back. Today, Jones Signs stands as a testament to the idea that a family business can evolve with the times while holding onto the principles that made it successful in the first place.